Probably not the first department that springs to mind when you think of “investment banking exit opportunities.”
But if you’ve ever dreamed of becoming Don Draper and continuing to hone your Level 99 Excel skills at the same time, it might be right up your alley.
In the 1960s, marketing actually resembled Mad Men: a bunch of “creatives” coming up with magazine and TV ads for clients, and then drinking martinis at work while having an affair or three.
Today, though, marketing is ruled by numbers – and in the digital realm, spreadsheets are king.
And as traditional finance opportunities have become less appealing over time, former bankers and consultants have been hopping on the marketing train and using their analytical skills and creativity to make a mark.
Marketing gets overlooked because it’s seen as “less sexy” than alternatives like corporate finance, corporate development, and business development.
But that’s a huge mistake since it’s arguably more of a front-office role than some of those – and a more creative one as well.
Here’s how you can become Don Draper:
Marketing 101: What Is It? And Who Gets In?